After all the marketing and advertising I thought it would be a good idea to post something that this blog was originally set up for back in 2008 and that is to
make a lot of money and get free stuff write about the salvation of running and training and how it has changed my life.
I continue to be a bit of a fair weather runner after getting the treadmill before Christmas. The most I can manage still is about 3 miles. Not because I can't but boredom sets in and I just give up. This weekend I am going out for a run with my daughter motivating me from her bike. These have always been my favourite runs and I think it's a great way to get my arse back outside no matter what the weather is.
BOOST™ changes running forever
adidas introduces cushioning innovation and sets new standards for the industry
Herzogenaurach, February 2013 – Revolutionary energy return, superior cushioning, optimal fit and temperature independence: adidas introduces the Energy Boost, a cushioning technology that provides the highest energy return in the running industry. And just like that, running will never be the same.
Boost your cushioning
The foundation of the BOOST™ innovation is centred on a revolutionary cushioning material. Based on an innovative development process created by our partner BASF, the world’s leading chemical company, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these energy capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team (ait.) show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry.
“adidas is committed to creating innovative products that make athletes better. With BOOST™ we have created a cushioning revolution that provides the highest energy return in the industry,” says Eric Liedtke, Head of Sport Performance. “In short, Energy Boost is the next great running shoe and will reset the running industry.”
Bernd Wahler, Head of Innovation for adidas, adds: “BOOST™ is a revolutionary material which combines the usually conflicting performance benefits of soft and comfortable, on the one hand, and firm and responsive cushioning, on the other, for the most comfortable run ever. It almost makes the shoe come to life, and you will feel it from the first moment you put it on. BOOST™ sets a new standard not only for running shoes, but for the entire industry and all products going forward.”
Boost your conditions
The new cushioning material does not only provide the highest energy return in the industry; it also holds its performance in almost any condition at unparalleled levels. The adidas Innovation Team (ait.) conducted tests to monitor how the BOOST™ foam material would react in a variety of temperatures compared to standard EVA foam commonly used in most running shoes.
These tests revealed that, when taken from +40 to -20 degrees Celsius, BOOST™ foam is three times more temperature-resistant than standard EVA material, thus providing a more consistent run.
Boost your comfort
The innovation goes beyond the revolutionary midsole technology. The upper on the Energy Boost features adidas Techfit technology with highly durable and elastic polyurethane, which provides optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh material offers the fit of a sock while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.
Boost your run
Energy Boost will be available worldwide at adidas Sport Performance stores, selected retailers and through e-commerce as of February 27, 2013. At www.adidas.com.